Data deletion

Lead Magnet Oy, the developer of the Lead Magnet app (App Store and Google Play) and of LeadChat

This page explains how to have your data deleted from Lead Magnet's apps, and what happens when you ask. Anyone can ask.

If you wrote to a business that uses our apps

This covers a business's website chat, email and forms.

• The business decides about your messages and contact details. We keep them only for it. You can ask the business, or ask us. If you ask us, we pass your request on to the business without delay and tell you that we did.
• The business can delete your conversations in LeadChat, and it can ask us to delete everything linked to your email address or phone number across its LeadChat.
• If the business doesn't act on your request, you can complain to a data protection authority (section 14 of our privacy policy, https://leadm.app/privacy).
• Even without a request, conversations are deleted automatically after the period the business has set (between 3 and 24 months, by default 12 months after the last activity).

If you have an account in our apps

This covers LeadCore, LeadChat, LeadStudio, the Lead Magnet app and the MagnetID sign-in.

• Ask for it in LeadCore (Profile → Delete my account, at https://leadm.app), or write to us. This also deletes your account in the Lead Magnet app, which has no deletion button of its own. We confirm the request with a reference and finish it within one month; you can cancel it until then.
• Deleting your account doesn't end your company's agreement with us or delete your company's data (its websites, leads, conversations, documents and invoices). Those belong to your company and follow our General Terms (https://leadm.app/terms): the company ends the agreement by giving notice. If you own your company's account and others work in it, hand it over to one of them first; we tell you when you ask.
• If an admin at your organisation removes you, your access to that organisation ends, but your account stays until you or we delete it.
• What we delete: your name, email address, phone and picture (the account becomes "Deleted user"), your memberships, phones and push addresses, notifications, sessions, open invitations and assistant conversations, your MagnetID account and your passkeys, and your membership in LeadChat (its copy goes 30 days after your last membership ends) and LeadStudio.
• What we keep, and for how long:
  • invoices and payment records: at least as long as the Finnish Accounting Act requires (invoices and other vouchers 6 years, the accounts themselves 10 years);
  • signed documents and records of accepted terms, with your name and email address as they were when you signed: while the agreement is in force, and after it as long as a claim about it can still be made;
  • the sign-in security log, which holds ids only: 12 months;
  • a record that you signed out on all your devices (your MagnetID id and the time, no name or address), so our other apps sign you out too: 30 days after they have done it, and 100 days at most;
  • a record of the deletion (its reference, who asked and how, and a one-way fingerprint of your email address): 24 months;
  • your name as the author of changes you made to a website, in its change history, for as long as the website exists;
  • requests and messages you wrote for your organisation: they stay with your organisation, shown as written by "Deleted user";
  • backups: deleted data leaves our backups within 57 days, when they expire.

How to ask

Write to privacy@leadmagnet.fi with the subject Delete my data. Tell us:

• your name, and the email address or phone number you used;
• if it is about a business: its name, and whether you wrote by chat, email or a form.

Don't send copies of ID documents. If we need to confirm who you are, we will ask.

What happens next

1. We confirm that we have your request, with a reference.
2. We find your data in our apps, and check who you are if we need to.
3. We delete it, or pass the request to the business that decides about it, and tell you which.
4. We finish within one month. If we can't delete something, for example because the law requires us to keep it, we tell you what and why.

Questions or complaints: see sections 13 and 14 of our privacy policy, https://leadm.app/privacy.